General | February 3, 2021
PHILADELPHIA, Pa. – La Salle University and adidas have entered a multi-year partnership in which the Portland, Ore.,-based company will be the official athletic footwear, apparel and accessory brand of the Explorers beginning with the 2021-22 season.
"We are excited to enter into this groundbreaking deal with adidas," Director of Athletics and Recreation Brian Baptiste said. "This partnership will make a tremendous impact on our ability to serve our student-athletes."
"When we look to the future and as we continue to grow the La Salle brand, it is exciting to know that we will have an internationally-recognized partner in adidas that is innovative, cutting edge, and has such a strong impact on culture and industry."
The deal, which designates both La Salle basketball teams as adidas Partner Programs, includes a trend-setting hybrid model that allows varsity athletic teams the opportunity to take advantage of a direct vendor in ASB Sports. La Salle, adidas and ASB Sports will collaborate to form a synergic relationship rooted in high-quality customer service.
"ASB Sports, in joint partnership with adidas, is pleased to have been selected as the provider of leading sports apparel and equipment that is consistent with the rich history of La Salle University," says Jayme Wisely, ASB Sports CEO. "Equipping athletes to perform at the highest level is the mission of our partnership with La Salle's athletic program."
The Leona Marketing Group, led by President Dan Gale, helped establish the new partnership with adidas and ASB Sports.
"Dan Gale and the Leona Marketing Group were instrumental in assisting us with this partnership," Baptiste said. "The expertise and insight Dan and his team brought to this process was invaluable, and helped to position La Salle for continued growth and success in this vital area."
About La Salle University
Established in 1863, La Salle University is a comprehensive Catholic university rooted in the tradition of the Brothers of the Christian Schools teaching order, which was founded by St. John Baptist de La Salle, the Patron Saint of Teachers. Known as an academic community of excellence shaped by Catholic and Lasallian values, La Salle remains steadfast in the pursuit of its mission of faith, service, community, and social justice.
La Salle is consistently recognized for its delivery of a holistic and practical education that produces strong outcomes. In 2019, the University ranked among the top-4 percent nationally in 10-year earnings, top-7 percent in lifetime return on investment, and top-10 percent in the lowest debt incurred by its graduates, according to a study by Georgetown University's Center on Education and the Workforce. Also last year, Money magazine ranked La Salle 23rd nationally on its list of "Most Transformative Colleges." Forbes, U.S. News & World Report, Wall Street Journal/Times Higher Education, and The Princeton Review have cited La Salle on national lists highlighting the nation's best colleges and universities and the country's best value institutions.
About ASB Sports
ASB Sports is one of the largest and fastest-growing national provider of branded athletic apparel and equipment in the country. It brings a rich history of expertise in apparel customization, digital transactions, and fulfillment to a loyal customer base across the country. ASB Sports builds its reputation through a talented team of local providers with unmatched personal service that helps its customers celebrate competition, spirit, and identity.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
Media Contact
Dan Lobacz, La Salle University – (215) 951-1932; lobacz@lasalle.edu
