General | November 2, 2022

PHILADELPHIA – La Salle University Athletics and The Brandr Group (TBG) have established a group licensing program for student-athletes competing across all of the Explorers 19 varsity teams. This partnership enables La Salle student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
 
"We are thrilled to partner with The Brandr Group, an innovative company that will enhance NIL opportunities for our student-athletes," Vice President for Athletics Brian Baptiste said. "La Salle is committed to providing the tools necessary for our student-athletes to succeed in this new and evolving world of intercollegiate athletics. We look forward to building a strong relationship that supports our student-athletes and engages our Explorer community as well."  
 
The collaboration with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with La Salle logos and marks. Student-athletes will have the option to voluntarily join a group licensing program. Participation in the program will not limit any student-athlete's NIL rights in their individual licensing and marketing activities. Potential licensees interested in learning more should contact Jim Neish at TBG.
 
TBG, a brand management, marketing and licensing agency, will manage and administer  the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages the group rights program for the NFL, NBA and MLB players' associations in the college space.
 
Products that combine team logos and player names and numbers have accounted for a significant portion of licensed sports merchandise sales at the professional level for decades, and this program opens the door for the same opportunities for collegiate student-athletes.
 
"We are excited to be working closely with La Salle Athletics to maximize NIL opportunities for their student-athletes" said Rick Perko, Vice President of Program Development at TBG.  "Explorers student-athletes will now have the option to financially benefit from their NIL through co-branded opportunities across La Salle's merchandising and sponsorship portfolio. We look forward to collaborating on an exciting, new program that supports La Salle student-athletes and delivers for their dedicated fans."
 
While no specific timeline is set, fans can expect to be able to purchase official Explorers merchandise as soon as TBG enters into agreements with applicable La Salle trademark licensees. 
 
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 70 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.