John Cox begins his third season as an assistant coach and sixth year on the La Salle men's basketball staff in 2024-25. Previously, Cox served as the director of basketball operations and director of player development, scouting and analytics. A local basketball standout as a high school player at George Washington Carver in Philadelphia, Cox went on to have a successful collegiate career at the University of San Francisco and played professionally for over a decade.
Born in Caracas, Venezuela, where his father was a professional basketball player, Cox became one of the top scorers in Philadelphia high school history at George Washington Carver High School. He finished his prep career with 1,798 points and averaged 29 points a game, shooting 52 percent from the field, as a senior.
Following in the footsteps of his father, former NBA Draft Pick John “Chubby” Cox, the younger Cox went on to play four seasons at the University of San Francisco and scored 1,540 points to rank ninth in school history. A 2003-2004 & 2004-05 First Team All-WCC honoree, he scored 1,066 total points over his junior and senior years alone and was inducted into USF’s Hall of Fame in 2019 alongside his father. John is also the nephew of Joe "Jellybean" Bryant, who played at La Salle from 1973-1975 before being selected in the first round of the NBA draft by the Golden State Warriors. Bryant returned to La Salle as an assistant coach from 1993-1996 under head coach Speedy Morris.
After his collegiate career, Cox played professionally from 2005-19 in both Europe and South America. He has represented Venezuela internationally on multiple occasions. Notably, he was part of Venezuela’s team for the 2016 Summer Olympics in Rio de Janeiro, Brazil, and was the leading scorer in the 2017 FIBA AmeriCup.
